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Management information systems : managing the digital firm : 16th edition

Tác giả: Kenneth C. Laudon, Jane P. Laudon

Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.

  • Vị trí lưu trữ: 7/25 Quang Trung
  • Tổng sách: 1
  • Đang rỗi: 1
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Using financial accounting information : the alternative to debits and credits : 10th edtion

Tác giả: Gary A. Porter, Curtis L. Norton

Using a proven non-debit/credit approach that emphasizes the decision-usefulness of accounting information and de-emphasizes mechanical procedures, USING FINANCIAL ACCOUNTING INFORMATION, 10E prepares you to be effective decision makers and business leaders. Porter's unique Transaction Analysis Model demonstrates the effects of economic events on the balance sheet and the income statement. In addition, this book introduces financial data and business strategies in the context of highly-recognizable focus companies in real business situations. Finally, larger topics are broken up into modules that encourage you to review and learn in manageable segments.

  • Vị trí lưu trữ: 7/25 Quang Trung
  • Tổng sách: 5
  • Đang rỗi: 5
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Marketing management : 15th edition

Tác giả: Philip Kotler, Kevin Lane Keller

Part 1: Understanding marketing management; Part 2: Capturing marketing insights; Part 3: Connecting with customers; Part 4: Building strong brands; Part 5: Creating value; Part 6: Delivering value; Part 7: Communicating value; Part 8: Conducting marketing responsibly for long-term success.

  • Vị trí lưu trữ: 7/25 Quang Trung
  • Tổng sách: 2
  • Đang rỗi: 2
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Strategic management and business policy : globalization, innovation and sustainablility : 14th edition

Tác giả: Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Chuck Bamford

Part I: Introduction to strategic management and business policy; Part II: Scanning the environment; Part III: Strategy formulation; Part IV: Strategy implementation and control; Part V: Introduction to case analysis; Part VI: Cases in strategic management.

  • Vị trí lưu trữ: 7/25 Quang Trung
  • Tổng sách: 1
  • Đang rỗi: 1
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Principles of marketing : 17th edition

Tác giả: Philip Kotler, Gary Armstrong

Part 1: Defining marketing and the marketing process; Part 2: Understanding the marketplace and consumer value; Part 3: Designing a customer value-driven strategy and mix; Part 4: Extending marketing.

  • Vị trí lưu trữ: 7/25 Quang Trung
  • Tổng sách: 5
  • Đang rỗi: 4