CSDL sách
- Travel marketing, tourism economics and the airline product : an introduction to theory and practice
- Tác giả: Mark Anthony Camilleri
- Nhà xuất bản: Springer - Cham
- Năm xuất bản: 2018
- Số trang:213 p.
- Kích thước:25 cm.
- Số đăng ký cá biệt:51031
- ISBN:9783319842554
- Mã Dewey:338.4791
- Đơn giá:0
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:1/3
- Từ khóa:Tourism, marketing, communication
- Chủ đề: Tourism & Tourism--Marketing
- Chuyên ngành: Khoa Du Lịch
- Tóm tắt: This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark the readers’ curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments.
Sách cùng chuyên ngành