CSDL sách
- Copywriting for the electronic media : a practical guide
- Tác giả: Milan D. Meeske
- Nhà xuất bản: Wadsworth Publishing - United States
- Năm xuất bản: 2006
- Số trang:312 p.
- Kích thước:27 cm
- Số đăng ký cá biệt:30349
- ISBN:9780534629144
- Mã Dewey:659.132
- Đơn giá:0
- Vị trí lưu trữ:209 Phan Thanh
- Ngôn ngữ:English
- Loại tài liệu:Sách Tham Khảo
- Đang rỗi/ Tổng sách:3/3
- Từ khóa:Copywwriting elements, advertising basics,television copywriting
- Chủ đề: Advertising & Electronic media
- Chuyên ngành: Khoa Điện - Điện tử
- Tóm tắt: Nearly 80 writing assignments and examples of actual scripts, storyboards, PSAs, and promotional spots prepare you to write short, persuasive messages in a variety of venues (radio, television, new media, etc.). . Complete with skill-building exercises, nearly 80 writing assignments and examples of storyboards and actual aired copy, this book helps you build the understanding and skills you need for a career in this field.
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