CSDL sách
001
000005163
003
LDTU
020
$a9780534629144
041
$aeng
082
$a659.132
100
$aMeeske, Milan D.
245
$aCopywriting for the electronic media $bA practical guide $cMilan D. Meeske
260
$aUSA. $bWadsworth Publishing $c2006
300
$a312 p. $bimages $c27 cm
504
$a Index: p.307 - 312
520
$aNearly 80 writing assignments and examples of actual scripts, storyboards, PSAs, and promotional spots prepare you to write short, persuasive messages in a variety of venues (radio, television, new media, etc.). . Complete with skill-building exercises, nearly 80 writing assignments and examples of storyboards and actual aired copy, this book helps you build the understanding and skills you need for a career in this field.
650
$aAdvertising
653
$aCopywwriting elements
852
$a209 Phan Thanh $bTiếng Anh
911
Nguyễn Thị Hảo
927
Mua
928
30349
Sách Chuyên ngành
- Thiết kế công trình năng lượng tái tạo điện gió
- Robo sapiens japanicus : robots, gender, family, and the Japanese nation
- Bifurcations and chaos in piecewise-smooth dynamical systems
- Nonlinear and adaptive control : tools and algorithms for the user
- Low-dimensional nanoscale systems on discrete spaces
Sách cùng chủ đề
- Advertising and promotion : an integrated marketing communications perspective
- Advertising and promotion : an integrated marketing communications perspective
- Beyond advertising : creating value through all customer touchpoints
- Youthnation : building remarkable brands in a youth-driven culture
- Advertising and intergrated brand promotion : 5th ed.