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Marketing : An introduction : 8th ed.

Tác giả: Gary Armstrong, Philip Kotler

Contents: Defining marketing and the marketing process; Understanding the marketplece and consumers; Designing a customer driven marketing strategy and marketing mix; Extending marketing.

Six sigma software development

Tác giả: Christine B. Tayntor

This books includes the traditional waterfall model and in the support of legacy systems, but also in more recent development innovations such as rapid application development, packaged software implementation, and outsourcing. The volume begins with a basic primer of six sigma, using a case study...

Copywriting for the electronic media : a practical guide

Tác giả: Milan D. Meeske

Nearly 80 writing assignments and examples of actual scripts, storyboards, PSAs, and promotional spots prepare you to write short, persuasive messages in a variety of venues (radio, television, new media, etc.). . Complete with skill-building exercises, nearly 80 writing assignments and examples of...

Annual editions : Gobal issues 08/09 : 24th ed.

Tác giả: Robert M. Jackson

Global issues provides convenient, inexpensive access to current articles selected from the best of the public press. Organizational features include: An annotated listing of selected world wide web sites; An annotated table of contents; A topic guide; a general introduction; Brief overviews for...

Problem solving and programming concepts

Tác giả: Maureen Sprankle

Unit 1: Introduction to problem solving and programming; Unit 2: Logic structures; Unit 3: Data structures; Unit 4: Database management systems; Unit 5: Object-oriented programming; Unit 6: File processing; Unit 7: Application software.