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The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business

Tác giả: David Meerman Scott

This book demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market....

Demand-driven inventory optimization and replenishment : creating a more efficient supply chain : 2nd ed.

Tác giả: Robert A. Davis

Creating demand-driven supply. Achieving timely and accurate responses to customer demand. Just in timely and enterprise resource planning rise together. How does days of supply wreak havoc on the suppy chain. What will you accomplish with inventory optimization. shifting the focus trom an...

Customer service : building successful skills for the twenty-first century

Tác giả: Robert W. Lucas

Covers the concepts and skills needed for success in business careers, including listening techniques, verbal and nonverbal communication, and use of technology. Emphasis is given to dealing with customer service problems and how to handle conflicts and stress. Insights and tips are also provided...

Services marketing

Tác giả: Valarie A. Zeithaml, Mary Jo Bitner

This title introduces a ground-breaking approach to the services marketing course. It replaces the 4Ps with the Gaps model of service quality. The Gaps service quality model makes explicit the difference between the marketing of goods and the marketing of services, as well as the differences...