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  • The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business
  • Tác giả: David Meerman Scott
  • Nhà xuất bản: Wiley - New Jersey
  • Năm xuất bản: 2016
  • Số trang:292 p.
  • Kích thước:24 cm
  • Số đăng ký cá biệt:44790
  • ISBN:9781119272427
  • Mã Dewey:658.8
  • Đơn giá:0
  • Vị trí lưu trữ:209 Phan Thanh
  • Ngôn ngữ:English
  • Loại tài liệu:Sách Chuyên ngành
  • Đang rỗi/ Tổng sách:1/1
  • Từ khóa:Selling, Big data, Customer services, Internet marketing
  • Chủ đề: Customer services & Internet marketing & Selling
  • Chuyên ngành: Khoa Quản Trị Kinh Doanh
  • Tóm tắt: This book demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace.
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