CSDL sách
- Advertising : new techniques for visual seduction
- Tác giả: Uwe Stoklossa, Thomas Rempen
- Nhà xuất bản: Thames & Hudson - New York
- Năm xuất bản: 2010
- Số trang:222 p.
- Kích thước:30 cm
- Số đăng ký cá biệt:22635
- ISBN:978-0-500-28909-9
- Mã Dewey:741.67
- Đơn giá:0
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Loại tài liệu:Sách Tham Khảo
- Đang rỗi/ Tổng sách:1/1
- Từ khóa:Advertising
- Chủ đề: Commercial art & Advertising--Psychological aspects & Visual communication
- Chuyên ngành: Khoa Kiến trúc
- Tóm tắt: Author share the knowledge here in hundreds of examples of ads he has collected from around the world, and in his intriguing essays on perception, optical tricks, and illusion. This book will arm you with a myriad of new techniques for visual seduction and will act as a springboard for a host of new concepts. It’ s a source of ideas and inspiration for anyone involved in advertising or the business of communication. 500+ color illustrations.
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