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Advertising--Psychological aspects

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Advertising : new techniques for visual seduction

Tác giả: Uwe Stoklossa, Thomas Rempen

Author share the knowledge here in hundreds of examples of ads he has collected from around the world, and in his intriguing essays on perception, optical tricks, and illusion. This book will arm you with a myriad of new techniques for visual seduction and will act as a springboard for a host of...

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