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Good charts workbook : tips, tools, and exercises for making better data visualizations

Tác giả: Scott Berinato

Part 1. Build skills; Part 2. Make good charts.

Good charts : the HBR guide to making smarter, more persuasive data visualizations

Tác giả: Scott Berinato

In Good Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. Dataviz today is where spreadsheets and word processors were in the early 1980s—on the cusp of changing how we work. Berinato lays out a...

Infographics: The Power of Visual Storytelling: 1/e

Tác giả: Jason Lankow, Josh Ritchie, Ross Crooks

Teaching you how to find stories in your data, and how to visually communicate and share them with your audience for maximum impact.

Beautiful evidence

Tác giả: Edward R. Tufte

Mapped pictures: Images as evidence and explanation; Sparklines: Intense, simple, word-sized graphics; Links and causal arrows: Ambiguity in action; Words, Numbers, Images- together; The fundamental principles of analytical design; Corruption in evidence presentations; The cognitive style of...

Advertising : new techniques for visual seduction

Tác giả: Uwe Stoklossa, Thomas Rempen

Author share the knowledge here in hundreds of examples of ads he has collected from around the world, and in his intriguing essays on perception, optical tricks, and illusion. This book will arm you with a myriad of new techniques for visual seduction and will act as a springboard for a host of...