BUSN 4

Discover the vibrant energy and challenging excitement found in business today within the engaging and accessible pages of Kelly/McGowen’s BUSN4. Designed specifically for today’s learners, BUSN4 promises to keep the reader turning page after page with a streamlined, riveting design that presents ...

How to make decisions amid chaos (HBR special issue)

How to Make Decisions Amid Chaos is a Fall 2023 special issue issue from Harvard Business Review focusing on equipping leaders with decision-making tools for turbulent environments.

Start your own business : everything you need to know to create your first company

Start Your Own Business: Everything You Need to Know to Create Your First Company is a comprehensive guide for aspiring entrepreneurs. It covers every step from ideation and business planning to legal setup, marketing, funding, and operations. With practical tools, expert insights, and real-world ...

The economist : how a dollar crisis would unfold

The article explores a scenario in which the U.S. dollar faces a global crisis, triggered by a loss of investor confidence and a large-scale sell-off of U.S. assets. It warns of the global financial and geopolitical ripple effects if the dollar’s central role in the world economy were to weaken.

Harvard business review : marketing in the age of connection

Harvard Business Review Special Issues are timely, single-theme collections of HBR articles written by some of the world's leading management scholars and practitioners. . This issue focuses on marketing using new technologies and tools. Articles include "Marketing in the Age of Alexa," by Niraj ...

Harvard business review : whats most companies

Harvard Business Review (HBR) is one of the top business magazines in the USA. Harvard Business Review is a general management magazine published by Harvard Business Publishing, a wholly-owned subsidiary of Harvard University. Articles cover a broad range of topics related to various industries, ...

Harvard business review : Gen AI the new age of human creativity

Harvard business review - Gen AI the new age of human creativity. How revolutionary technology can enhance, rather than replace, our powers of imagination.

Marketing in the age of connection : HBR special Issue

Harvard Business Review Special Issues are timely, single-theme collections of HBR articles written by some of the world's leading management scholars and practitioners. HBR editors handpick each article for its relevance and insight. To help busy leaders quickly absorb and apply the concepts, the ...

How to think more strategically magazine : see the picture, outsmart your assumptions, and align with your company's direction

Harvard Business Review Special Issues are timely, single-theme collections of HBR articles written by some of the world's leading management scholars and practitioners. HBR editors handpick each article for its relevance and insight. To help busy leaders quickly absorb and apply the concepts, the ...