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- Marketing in the age of connection : HBR special Issue
- Nhà Xuất bản:Hermes
- Năm Xuất bản:2022
- Số Xuất bản:February
- Kích thước:30 cm.
- Số trang:140 p.
- ISSN:74470080053
- Số đăng ký cá biệt:341
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Từ khóa:Marketing, HBR
- Chủ đề: Business
- Chuyên ngành: Tạp chí Quốc tế
- Tóm tắt: Harvard Business Review Special Issues are timely, single-theme collections of HBR articles written by some of the world's leading management scholars and practitioners. HBR editors handpick each article for its relevance and insight. To help busy leaders quickly absorb and apply the concepts, the feature-length articles in these collections also include short "Idea in Brief" summaries. This issue focuses on marketing using new technologies and tools. Articles include "Marketing in the Age of Alexa," by Niraj Dawar; "The Next Great Digital Advantage," by Vijay Govindarajan and N. Venkat Venkatraman; and "Customer Data: Designing for Transparency and Trust," by Timothy Morey, Theodore "Theo" Forbath, and Allison Schoop. You'll also find selected content from our website, such as "The Era of Antisocial Social Media," by Sara Wilson; "What Blockchain Could Mean for Marketing," by Anindya Ghose; and "Why Marketers are Returning to Traditional Advertising," by Christine Moorman, Megan Ryan, and Nader Tavassoli.
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