CSDL sách
001
000007016
003
LDTU
020
$a978-0-500-28733-0
041
$aeng
082
$a659.1
100
$aPricken, Mario
245
$aCreative advertising $bIdeas and techniques from the worlds best campaigns $cMario Pricken
260
$aNew York $bThames & Hudson $c2008
300
$a255 p. $bImage $c30 cm
520
$aMario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color.
650
$aAdvertising
653
$aAdvertising
852
$a209 Phan Thanh $bNgoại văn
911
Đinh Thị Thu Hồng
928
22633
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