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The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business

Tác giả: David Meerman Scott

This book demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market....

Generational selling tactics that work : quick and dirty secrets for selling to any age group

Tác giả: Cam Marston

Including contents: Selling and the generations : making a connection; Snapshot of Baby Boomers; Selling to Baby Boomers : the search for control; Snapshot of Millenials; Selling to Millenials : the search for connection; Snapshot of Generation X; Selling to Generation X : the search for truth;...

Exceptional selling : how the best connect and win in high stakes sales

Tác giả: Jeff Thull

Presenting to The more you sweat, the less you sell; Nobody buys a value proposition; You've got to get your mind right; Earning the keys to the elevator; Diagnosis trumps presentation every time; Cutting through the smoke and mirrors; It doesn't pay to surprise a corporation; Show me the money;...

Supremely successful selling : discovering the magic ingredient

Tác giả: Jerold Panas

The guide to listening, building trust, and selling what the buyer wants Everyone sells-in every aspect of your life and no matter what your profession. his book teaches you how to listen more than talk, become an ethical ambassador for your product, and understand that everything in life is...

Relationship selling : 2nd ed.

Tác giả: Mark W. Johnston, Greg W. Marshall

1. Introduction to relationship selling; 2. Using information to understand sellers and buyes; 3. Value creation in buyer-seller relationships; 4. Ethical and legal issues in relationship selling; 5. Prospecting and sales call planning; 6. Communnicating the sales message; 7. Negotiating for...