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Travel marketing, tourism economics and the airline product : an introduction to theory and practice

Tác giả: Mark Anthony Camilleri

This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory...

Mountains and ethnic minorities

Tác giả: Doling,Tim

This is the second edition of this small tourist guidebook to the tây bắc. This book takes the traveller on a guided tour of the beautiful north-west mountainous region, ancestral heartland of Black and White Thái, H'mông and Dao ethnic peoples and scene of the final decisive struggle between the...

Managing tourism

Tác giả: Medlik S

This text brings together 30 articles from the journal to straddle the theory, concepts and practice of tourism. The growth and development of tourism in that time has been increasingly documented and the economic, social, cultural and environmental significance of tourism and its impact have also...

GNVQ Advanced Leisure and Tourism

Tác giả: John Ward, Phil Higson and William Campbell

It contains detailed information on topics such as health and safety, customer service, marketing, information services, teamwork, planning, and evaluation. The text covers all the GNVQ unit requirements. Activities throughout aim to develop knowledge and core skills, and assignments at the end of...

Tourism : principles and practice

Tác giả: Chris Cooper...[et.al]

Including 4 parts such as Demand for tourism, the tourist destination, the toursim industry and government organizations, marketing for tourism.