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Best practices in destination management

Tác giả: Marsh Nicole

The definitive information source on Destination Management Company (DMC) services and practices. Its 16 chapters and 25 appendix documents provides a comprehensive overview of everything a destination management professional needs to know.

Destination branding : customer expectations from a branded destination

Tác giả: Rahma Akhter

This study highlights a range of factors which tourists would prefer when selecting a destination. This also portrays a diverse range of activities which will create Cox’s Bazar -A Brand for Bangladesh. Cox’s Bazar is the world’s longest natural sandy sea beach. With proper branding activities this...

Destination branding : creating the unique destination proposition : 2nd ed.

Tác giả: Nigel Morgan, Annette Pritchard, Roger Pride

Part 1: Destination branding in context; Part 2: Destination branding challenges; Part 3: Destination branding in practice.