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Instructor's manual to accompany Hospitality strategic management : concepts and cases : 2nd ed.

Tác giả: Cathy A. Enz

Presenting to chapter-by-chapter notes and test banks. Case notes.

Hospitality strategic management : concepts and cases : 2nd ed.

Tác giả: Cathy A. Enz

It is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents...

Events management : an introduction : 3rd ed.

Tác giả: Charles Bladen, James Kennell, Emma Abson, Nick Wilde

Contents: Introduction to events management. Event project management: feasibility, planning, delivery and evaluation. Event design and production. Event operations. Event human resource management. Event finance. Event marketing. Event law, health, safety and risk management. Sporting event...

Strategic management for hospitality and tourism : 2nd ed.

Tác giả: Fevzi Okumus, Levent Altinay, Prakash Chathoth, Mehmet Ali Koseoglu

Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and...

Strategic management for tourism, hospitality and events : 3rd ed.

Tác giả: Nigel G. Evans

It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.