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Strategic management : theory and practice

Tác giả: G. A. Cole

This book provides a clear, concise introduction to theory and practice of Strategic management as require by the business studies degree student. It will also be suitable for students on postgraduate course in management or business studies including the Diploma in management studies and...

Microbiology : a human perspective : 2nd ed.

Tác giả: Eugene W. Nester, C. Evans Roberts, Nancy N. Pearsall

This book includes four major parts: Life and death of microorganisms; Microbial world; Microorganisms and humans; Applied Microbiology.

Annual editions : mass media : 9th ed.

Tác giả: Joan Gorham

It introduces concerns that have been raised about the impact of Mass media use and content on children, daily living, and on society. It explores media as sources of news and information, along with the public's changing attitude towards news coverage. It also introduces perspectives on media...

Marketing hospitality: Sales and marketing for hotels, motels, and resorts

Tác giả: Dennis L. Foster

Understanding hospitality marketing, understanding transactions, understanding client behavior, understanding pricing strategies, marketing organization, market research and planning, marketing communications, marketing to organizations, persolal selling.

Modern control systems : 7th ed.

Tác giả: Richard C. Dorf, Robert H. Bishop

Introduction to control systems, mathematical models of systems, state variable models, feedback control system characteristics, the performance of feedback control systems, the stability of linear feedback systems, the root locus method, frequency response methods, stability in the frequency...