CSDL sách
001
000005152
003
LDTU
020
$a0471354627
041
$aeng
082
$a647.95
100
$aReid, Robert D.
245
$aHospitality marketing management $cRobert D. Reid, David C. Bojanic
250
$a3rd ed.
260
$aNew York $bJohn wiley & Sons, INC $c2001
300
$a432 p. $bimages $c25 cm
504
$a Index: p.425 - 432
520
$aHospitality Marketing Management features plain language explanations, demanding exercises, and solid reinforcement of underlying theory to give students a firm grasp of the fundamentals as they explore the intricacies of marketing in this complex and rapidly growing industry.
650
$aHospitality industry -- Marketing
653
$aHospitality marketing
700
$aBojanic, David C.
852
$a209 Phan Thanh $bTiếng Anh
911
Nguyễn Thị Hảo
927
Tặng
928
30138
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