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The innovator's solution : creating and sustaining successful growth

Tác giả: Clayton M. Christensen, Michael E. Raynor

Christensen and Raynor give advice on the business decisions crucial to achieving truly disruptive growth and propose guidelines for developing your own disruptive growth engine. The authors identify the forces that cause managers to make bad decisions as they package and shape new ideas—and offer...

This is service design doing : applying service design thinking in the real world : a practitioner's handbook

Tác giả: Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider

This book is for everyone interested in customer experience, innovation, and collaborative creation. This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You’ll learn specific facilitation...