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Digital marketing strategy : an integrated approach to online marketing

Tác giả: Simon Kingsnorth

Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.

Management information systems : managing the digital firm : 16th edition

Tác giả: Kenneth C. Laudon, Jane P. Laudon

Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe...