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Sense & respond : how successful organizations listen to customers and create new products continuously

Tác giả: Jeff Gothelf, Josh Seiden

Part I: The Sense and Respond Model; Part II: A Manager's Guide to Sense and Respond.

Dual transformation : how to reposition today's business while creating the future

Tác giả: Scott D. Anthony, Clark G. Gilbert, Mark W. Johnson

Part 1. Dual transformation framework; Part 2. Leading dual transformation.