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HBR's 10 must reads on strategic marketing

Nhóm Tác giả: Harvard Business Review Press

Contents: Rethinking marketing; Branding in the digital age; Marketing myopia; Marketing malpractice; The brand report card; The female economy; Customer value propositions in business markets; Getting brand communities right; The one number you need to grow; Ending the war between sales and...

HBR's 10 must reads on strategic marketing

Tác giả: Clayton M. Christensen, Theordore Levitt, Philip Kotler

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you’re really in. Create products that perform the jobs people need to get done. Get a bird’s-eye view of your brand’s strengths and weaknesses. Tap a market that’s...

Target markets : marketing management for small and medium enterprises

Nhóm Tác giả: The Mekong Project Development Facility

This workbook provides an important foundation for many of the other activities involved in small business marketing - product plannning and development, pricing and pricing strategy, relationship management, and promotion and advertising.

Essentials of marketing : 5th ed.

Tác giả: Charles W. Lamb, Carl. McDaniel, Joseph F. Hair

Including: The world of marketing; Analyzing market opportunities; Product and distribution decisions; Promotion and pricing decistions.

Marketing Strategy

Tác giả: Walker,Orville

It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision...