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Content marketing strategies for dummies

Tác giả: Stephanie Diamond

Part I. Getting started with content marketing strategies; Part 2. Uncovering the customer experience; Part 3: creating actionable content; Part 4. Developing channel promotions; Part 5. Using check-back analysis.

Business gamification for dummies

Tác giả: Kris Duggan; Kate Shoup

Part I. Basic training: grasping the basics; Part II. Decisions, decisions : choosing a gamification framework; Part III. Getting your gamification program off the ground; Part IV. The part of tens.

E-mail marketing for dummies : 2nd ed.

Tác giả: John Arnold

Presenting 6 parts such as Introduction; Getting started with e-mail marketing; Mapping out an e-mail marketing strategy; Constructing an effective marketing e-mail; Sending specialized e-mail campaigns; Delivering and tracking your e-mails.

Business models for the social mobile cloud : transform your business using social media, mobile internet, and cloud computing

Tác giả: Ted Shelton

The combined impact of social technologies, the mobile Internet, and cloud computing are creating incredible new business opportunities. They are also destroying unprepared companies, transforming industries, and leaving behind workers who are unwilling or unable to adapt. Business Models for the...

The small business online marketing handbook : converting online conversations to offline sales

Tác giả: Annie Tsai

The Small Business Online Marketing Handbook can help small businesses thrive in the Internet economy. Learn how to get offline businesses online through customer relationships, email marketing, social marketing, and building your reputation.