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Cruising : a guide to the cruise line industry : 2nd ed.

Tác giả: Marc Mancini

Learning about cruising has never been this fun and informative! Cruising gives students a true insider's look at how cruise sales, marketing, and operations unfold, all told in magazine-like prose, making it fun to read and easy to understand. The author employs myriad educational techniques to...

Selling cruises: 2nd ed.

Tác giả: Claudine Dervaes

Knowledge of geography and cruise destinations is emphasized, with all world ports identified on maps and described with marketable appeal. The book also presents key information on applying effective sales skills, qualifying clients for selecting the right cruises and nautical terminology, and...

Selling the sea : an inside look at the cruise industry: 2nd ed.

Tác giả: Bob Dickinson, Andy Vladimir

Offering a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on...