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Marketing & selling the travel product: 2nd ed.

Tác giả: James F. Burke, Barry P. Resnick

In addition to a review of the basics, this ready reference will provide numerous how-to instructions on metalworking activities and skills. You will learn how to create fireplace tools, candleholders, a shop dustpan, a tool set, a woven table, a rod table structure and many more interesting and...

Leisure travel a marketing handbook

Tác giả: Stanley C. Plog

A marketing book for travel professionals, Leisure Travel focuses primarily on the psychology of travel—why people travel and why they don't, and how to reach and motivate them more effectively. This book emphasizes that to get a greater market share, the travel professional must understand the...