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Consumer behavior

Tác giả: Wayne D. Hoyer, Deborah J. Maclnnis

Part 1. An introduction to consumer behavior; Part 2: The psychological core; Part 3: The process of making decisions; Part 4: The consumer"s culture; Part 5: Consumer behavior outcomes; Part 6: Consumer welfare.

Consumer behaviour in tourism : 2nd ed.

Tác giả: John Swarbrooke , Susan Horner

Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: tour operation , tourist destinations, hospitality, visitor attractions, retail travel, transport.