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The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms

Tác giả: Craig Dempster, John Lee

Presenting to The age of the customer; The ad tech ecosystem; Introducing the platform marketer; Identity management; Audience management; The privacy paradox; Media optimization; Channel optimization; Experience design and creation.

Search engine marketing

Tác giả: Andreas Ramos, Stephanie Cota

The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide.

How to make money with your blog: the ultimate reference guide for building, optimizing, and monetizing your blog

Tác giả: Duane Forrester, Gavin Powell

1. Quick starts: Top 10 lists; 2. Blogs and search optimzation; 3. Generating revenue with your blog; 4. Managing your blog; 5. Extras and inspiration.

Facebook marketing all-in-one for dummies

Tác giả: Amy Porterfield, Phyllis Khare, Andrea Vahl

Contents: Joining the facebook marketing revolution; Claiming your presence on facebook; Adding the basic to your facebook page; Bulding, engaging, retaining, and selling to your community; Understanding facebook applications; Making facebook come alive with events and content.

Google advertising tools

Tác giả: Harold Davis, David Iwanow

Part 1: Making money with a website; Part 2: Cashing in with adsense; Part 3: Working with adwords.