ý kiến bạn đọc

Marketing management: A strategic decision making approach

Tác giả: Harper W Boyd, Orville C. Walker, John W. Mullins

Designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned.

Strategic marketing problems : cases and comments: 12 th ed.

Tác giả: Roger A Kerin, Robert A Peterson

Chapter 1: Foundations of Strategic Marketing Management. Chapter 2: Financial Aspects of Marketing Management. Chapter 3: Marketing Decision Making and Case Analysis. Chapter 4: Opportunity Analysis and Market Targeting. Chapter 5: Product and Service Strategy and Management. Chapter 6: Integrated...

Strategic marketing management : meeting the global marketing challenge

Tác giả: Carol H. Anderson, Julian Vincze

Introduction of knowledge of marketing theory. Analysis of factors and methods of marketing to achieve business efficiency high: Identify and analyze the profitability of the customer, the customer marketing strategy and products, the priority factors, the co affiliates.