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About customers: gathering information : marketing management for small and medium enterprises

Nhóm Tác giả: Mekong project development facility

Contents: The importance of finding out information about customers and potential customers business buying behavior workbook review.

Promotion and advertising : marketing management for small and medium enterprises

Nhóm Tác giả: Mekong project development facility

Contents: The elements of a promotion strategy, selecting the right promotion tools, creating an advertising program, developing pricing and pricing strategies,....

Target marketing : marketing management for small and medium enterprises

Nhóm Tác giả: Mekong project development facility

Contents: Market Segmentation, market targeting, workplace action plan, developing pricing and pricing strategies,...

Introduction to marketing concepts: Marketing management for small and medium enterprises

Nhóm Tác giả: Mekong project development facility

Contents: The marketing concept, customer satisfaction, the marketing plan, workplace action plan, developing pricing and pricing strategies.

Production planning and development : marketing management for small and medium enterprises

Nhóm Tác giả: Mekong project development facility

Contents: Understanding a product, making product decisions, product management, developing pricing and pricing strategies,...