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Marketing strategy

Tác giả: O.C. Ferrell, Michael D. Hartline, George H. Lucas Jr, David Luck

Strategic market planning, developing the marketing plan, environmental Analysis, Swot: the analysis of strengths, weaknesses, opportunities and threats; Mission, goals, and opjectives; Marketing strategy decisions; Selecting and developing the marketing strategy; Marketing implementation.

Oxford advanced learner's encyclopedic: Dictionary

This book includes some words which are asserted to be proprietary names. The presence or absence of such assertions should not be regarded as affecting the legal status of any proprietary name or trade mark.

Operations management: Strategy and analysis (1)

Tác giả: Lee J. Krajewski, Larry P. Ritzman

Chapter 1: Operations as a competitive weapon; Chapter 2: Operations strategy; Chapter 3: Process management; Chapter 4: Total quality management; Chapter 5: Statistical process control; Chapter 6: Work-force management; Chapter 7: Capacity; Chapter 8: Location; Chapter 9: Layout; Chapter 10:...

Operations management : strategy and analysis (2)

Tác giả: Lee J. Krajewski, Larry P. Ritzman

Chapter 1: Operations as a competitive weapon; Chapter 2: Operations strategy; Chapter 3: Process management; Chapter 4: Total quality management; Chapter 5: Statistical process control; Chapter 6: Work-force management; Chapter 7: Capacity; Chapter 8: Location; Chapter 9: Layout; Chapter 10:...

Direct marketing management : 2nd ed.

Tác giả: Mary Lou Roberts, Paul D. Berger

The basic of direct marketing, direct marketing decision variables, special techniques of direct marketing, direct marketing media.