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Basic marketing management : 2nd ed.

Tác giả: Douglas J. Dalrymple, Leonarld J. Parsons

This book provides readers with the core marketing management concepts in business environment and spotlights hot topics such as electronic commerce, brand equity, database marketing and interfunctional coodination.

Business : an integrative approach : 2nd ed.

Tác giả: Fred L. Fry, Charles R. Stoner, Richard E.

This book represents a fresh approach to teaching the introduction to business course. It is truly integrative business text on the market. It includes four major parts such as the integrative nature of business, the impact of external forces, providing excellence in products and services,...

Accounting, information technology, and business solutions

Tác giả: Anita Sawyer Hollander, Eric L. Denna, J. Owen Cherrington

An introduction to accounting, information technology, and business solutions; The traditional accounting information system architecture; Modeling business processes; Prototyping an Even-Driven IT application; Business and information process rules, risk, and controls; The sales/collection...

Accounting: An internationa perspective: 4th ed.

Tác giả: Gerhard G. Mueller, Helen Gernon, Gary K. Meek

Accounting: An internationa perspective is designed for the introductory accounting course. It supplements existing introductory accounting textbooks and provides a general, nontechnical overview of the subject matter of international accounting. The book contains 12 chapters and every chapter...

Angel investing : matching star-up funds with start-up companies - the guide for entrepreneurs, individual investors, and venture capitalists

Tác giả: Mark Van Osnabrugge, Robert J. Robinson

Financing options for start-up firms, the two main sources of funding: business angels and venture capitalists, business angel and venture capitalist differences throughout the investment process, attracting business angel funds to your start-up firm, becoming a successful business angel investor,...