CSDL sách
- Practical web analytics for user experience : how analytics can help you understand your users
- Tác giả: Michael Beasley
- Nhà xuất bản: Elsevier - Boston
- Năm xuất bản: 2013
- Số trang:234 p.
- Kích thước:25 cm
- Số đăng ký cá biệt:47606
- ISBN:9780124046191
- Mã Dewey:006.3
- Đơn giá:0
- Vị trí lưu trữ:03 Quang Trung
- Ngôn ngữ:English
- Loại tài liệu:Sách Chuyên ngành
- Đang rỗi/ Tổng sách:2/2
- Từ khóa:Web site development, web usage mining, internet users
- Chủ đề: Web usage mining & Web site development
- Chuyên ngành: Khoa Công Nghệ Thông Tin
- Tóm tắt: Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more.
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